![]() ![]() The word kawaii originally derives from the phrase 顔映し kao hayushi, which literally means "(one's) face (is) aglow," commonly used to refer to flushing or blushing of the face. The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms. Examples include cute handwriting, certain genres of manga, anime, and characters including Hello Kitty and Pikachu from Pokémon. ![]() It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike. Kawaii ( Japanese: かわいい or 可愛い, IPA: 'lovely', 'loveable', 'cute', or 'adorable') is the culture of cuteness in Japan. Hello Kitty on a sign in Ikebukuro, Tokyo a shelf of decorated tea kettles ![]()
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